Protect loyalty & marketplace accounts, without the friction.
Every authentication step costs you conversion, and every account takeover costs a customer. Authsignal drops in on top of your identity stack with passkeys, risk-based step-up, and omnichannel verification, live in weeks.
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Different rules, different threats, one authentication layer.
Protect loyalty accounts without the friction
Risk-based step-up at redemption and high-value actions. Only challenge when it matters.
Recover conversion at login
93% passkey sign-in success vs 63% legacy MFA. 8.5-second login vs 31 seconds. Every fraction matters at checkout.
Drop-in, no need for migration
Add Authsignal on top of your existing identity stack, or use as a foundational block for a new architecture build.
Cut SMS OTP costs
Move from SMS OTP to passkeys and WhatsApp OTP. Air NZ achieved a 90% SMS cost reduction.
Why loyalty program & marketplace authentication is different
Verification Required
Confirm your identity to redeem 35,000 miles for a seat upgrade on flight UA127
Challenge 01
Two-sided trust. Both buyers and sellers need identity assurance without friction that kills conversion.
Challenge 02
Loyalty points are money without chargeback protection. ATO on a points balance is cash gone.
Challenge 03
Millions of logins per day. Authentication cost and performance matter at marketplace scale.
Challenge 04
Global user bases need flexible authentication. WhatsApp OTP for reach, passkeys for security, SMS as fallback.
PSD2/SCA and consumer data protection are raising the bar for marketplace authentication.
- PSD2/SCA for European payment flows
- Consumer data protection (GDPR, CCPA, NZ Privacy Act)
- Online Safety Act age verification (UK)
Step-up at redemption, point transfers, and high-value actions. Only challenge when the risk signal warrants it.
93% passkey success rate. 8.5-second login. Every friction point at checkout costs revenue.
Web, mobile, in-store, call center. Consistent member verification at every touchpoint.
Move from SMS OTP to passkeys and WhatsApp OTP. Reduce authentication costs at marketplace scale.
Frequently Asked Questions
Most customers start by adding Authsignal on top of their existing identity stack. Your platform architecture stays intact, with no migration required.
Some customers discover over time that Authsignal handles enough of their authentication needs that a separate IdP is no longer necessary. Either way, the architecture is the same.
Risk-based step-up authentication triggers at redemption, point transfers, and account changes. Legitimate members flow through, suspicious actions get challenged.
Passkeys (FIDO2/WebAuthn), biometrics, SMS OTP, email OTP, WhatsApp OTP, push notifications, authenticator apps (TOTP), and magic links. All methods are available from a single integration and managed via the no-code rules engine.
Most financial services customers are live within 3 to 6 weeks. Authsignal's pre-built UI components, SDKs, and no-code rules engine mean deployment is configuration, not custom development.
Yes. Authsignal processes over 12M authentication events per month and is built for marketplace scale.
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